GITEX SHOPPER IN FOCUS
BELOW ARE THE RESULTS OF GITEX SHOPPER EXHIBITORS 2007 FEEDBACK RESULTS BASED ON SURVEYS CONDUCTED DURING THE SHOW
93% of the exhibitors surveyed felt that GITEX Shopper is an important part of their marketing strategy
76% of the exhibitors rated the visitor quality at GITEX Shopper as good to excellent
69% of the exhibitors felt that their objectives of participating at GITEX Shopper 2007 were met or exceeded their expectations
MAIN REASONS FOR EXHIBITING AT GITEX SHOPPER 2007
| Generate new sales leads | 69% | Gather market information | 28% |
| Promote corporate image | 72% | Meet existing clients | 31% |
| Sell products | 62% | Recruit agents/distributors | 14% |
| Launch new products/services | 41% | Stock clearance | 3% |
| Secure orders | 34% |
SALES AT GITEX Shopper
| Year | Sales in AED million |
| GITEX Shopper 2004 | 56 |
| GITEX Shopper 2005 | 72 |
| GITEX Shopper 2006 | 84 |
| GITEX Shopper 2007 | 97 |
GITEX Shopper 2007 attracted a total of 125, 538 visitors to the show.
VISITOR FOOTFALL BREAKDOWN:
| Open Days | Open Hours | Number of Visitors |
| 6th September (Thu) | 11.00 AM – 10.00 PM | 11,673 |
| 7th September (Fri) | 03:00 PM – 10:00 PM | 17,663 |
| 8th September (Sat) | 11:00 AM – 10:00 PM | 19,773 |
| 9th September (Sun) | 11:00 AM – 10:00 PM | 16,090 |
| 10th September(Mon) | 11:00 AM – 10:00 PM | 18,022 |
| 11th September (Tue) | 11:00 AM – 10:00 PM | 20,003 |
| 12TH September (Wed) | 11:00 AM – 10:00 PM | 22,314 |
| Total | 125,538 |
Group visits by schools & colleges:
Approximately 14,000 students visited GITEX Shopper 2007 via pre-arranged group tours organized by the schools and colleges, from all around the UAE.
BELOW ARE THE RESULTS OF GITEX SHOPPER 2007 VISITORS SURVEYS COLLECTED DURING THE SHOW
88% of the visitors surveyed rated the quality of the show as good and excellent
74% of the visitors surveyed rated the promotions and offers as good and excellent
Visitor Breakdown
| Consumers visiting GITEX Shopper 2007 | 87% |
| Trade Visitors at GITEX Shopper 2007 | 13% |
VISITORS FROM THE REGION
Apart from the UAE, the event attracted visitors from Saudi Arabia, Egypt, Oman, Qatar, Bahrain, Iran, Kuwait, the CIS and the Indian sub-continent.
Age Group Breakdown of Visitors
| Under 20 | 14% |
| 21 – 24 | 21% |
| 25 -34 | 39% |
| 35 -44 | 14% |
| Over 45 | 6% |
| Not Specified | 6% |
Male/Female Split of visitors
| Male | 84% |
| Female | 16% |